Tag: affinity mapping

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Milán Janosov

A Network Map of The Witcher

The Witcher, a fantasy novel series by Andrzej Sapkowski, has inspired multiple computer games and was even launched on Netflix in 2019, with the latest..
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Mary Aviles

REVIEW: Mapping Affinities by Dario Rodighiero

Influence has consequential implications. Consider Wharton marketing professor Jonah Berger’s findings from his book, Contagious:  “A word-of-mouth conversation by a new customer leads to an..