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Review: Statistical Tableau: How to Use Statistical Models and Decision Science in Tableau by Ethan Lang

If you’re a Tableau enthusiast or simply curious about data, Ethan Lang’s Statistical Tableau is a must-read. Published in 2024, the book’s purpose is straightforward: to help data professionals build a strong foundation for making informed predictions and drawing meaningful conclusions from their data. It’s an invaluable resource for both beginners and experienced Tableau users, though some familiarity with Tableau will certainly enhance the experience. As someone who enjoys crafting Tableau dashboards and using data to tell compelling stories, I found this book to strike the perfect balance between accessibility and depth. Whether you’re just starting out or a seasoned pro, Lang provides a practical guide to creating data visualizations that are not only visually engaging but also grounded in solid statistical principles.

Lang kicks things off with the basics in Chapter 1. Terms like p-values, significance levels, and hypothesis testing are all laid out clearly, ending with an informative chi-square test case study. If that sounds daunting, don’t worry, Lang has your back. “Many analysts and Tableau developers struggle to implement statistics into their analysis or data visualizations,” he acknowledges, and this book is his way of helping bridge that gap.

One thing I love about this book is how visually intuitive it is. Chapter 2 introduces Tableau’s analytics pane with plenty of crisp, full-color screenshots to guide you along. It’s like having a patient teacher pointing at the screen saying, “Click here. Now try this.” These visuals continue as Lang dives into topics like distributions, histograms, and anomaly detection. I even learned a cool trick about using color-coded conditional formatting to highlight anomalies—game-changer!

Lang’s writing is approachable and engaging, but he doesn’t shy away from depth. His explanations of z-scores, standard deviations, and regressions (linear, polynomial, and multiple) are refreshingly clear. Even if you’ve been using Tableau for years, there’s a good chance you’ll discover some hidden gems here. And don’t worry about coding. Lang keeps the calculated fields simple and straightforward, showing just a few lines of code to demystify concepts.

The later chapters delve into advanced integrations with R and Python, offering detailed guidance on setting up RStudio, Rserve, and Anaconda to connect with Tableau. These chapters are packed with visuals to simplify the setup process. By the final chapters, readers are seamlessly tackling multiple linear regression using external tools integrated into Tableau. That said, these chapters might not appeal to everyone, especially if you’re not interested in coding or external integrations. If R and Python aren’t your focus, rest assured—the earlier chapters offer plenty of value on their own.

One of the biggest takeaways for me was how Lang frames Tableau as more than just a pretty chart maker. “Tableau is not simply a data visualization tool, but a company with a suite of tools to support data visualization and analytics at an enterprise level,” he writes. This perspective makes the book feel relevant not just for individual analysts but for entire teams looking to elevate their insights.

Would I recommend Statistical Tableau? Absolutely. Whether you’re brushing up on statistics, unlocking Tableau’s hidden features, or diving into advanced integrations, Lang’s engaging and thorough style ensures you’ll come away with new skills and insights. Just be prepared to pause and try out his tips as you read— you’re bound to learn something new!


You can purchase Statistical Tableau: How to Use Statistical Models and Decision Science in Tableau on Amazon.

Emmie Mercer
Emmie Mercer is a Department Head of Computer Programming and Information Sciences, with over 20 years of experience teaching in higher education. She teaches data visualization, analytics, and quantitative analysis. Emmie is also a Tableau Academic Ambassador, promoting the use of data visualization tools in education. She holds a Doctor of Business Administration with a focus on data visualization literacy, along with advanced degrees in Information Systems and Mathematics.